You may have seen flyers posted in the bathrooms of RPL called straight from the TAP. These are part of a new marketing strategy inspired by this book. In all seriousness, the bathroom is the one place we are all guaranteed to visit multiple times a day, so why not use it to our advantage? If you think of things you'd like to include in straight from the TAP, please e-mail/call/tell April.Welcome to the RPL Reference page where you'll find reference desk tips & tricks. Please click the tabs below for other department news or to go back to RPL Staff News.
Tuesday, October 2, 2012
straight from the TAP
You may have seen flyers posted in the bathrooms of RPL called straight from the TAP. These are part of a new marketing strategy inspired by this book. In all seriousness, the bathroom is the one place we are all guaranteed to visit multiple times a day, so why not use it to our advantage? If you think of things you'd like to include in straight from the TAP, please e-mail/call/tell April.
Labels:
advertising,
marketing,
newsletter,
outreach,
straight from the tap